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We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime. Marketing strategy of samsung in India. Upcoming SlideShare. Like this document? Why not share! Embed Size px. Start on. Show related SlideShares at end. WordPress Shortcode. Like Liked. Full Name Comment goes here. Are you sure you want to Yes No. Show More. No Downloads. Views Total views. Actions Shares. No notes for slide. Marketing strategy of samsung in India 1.
Ashutosh Kumar 2 3. Table of contents: 1. The followingreport will help SAMSUNG maintain the growth that has been enjoyed in the past, with a strongemphasis on the growth of the all consumer durables and mobile divisions.
Furthermore, by comparing SAMSUNGs strengths and weaknesses to that of thecompetition, opportunities can be identified and capitalised on. India is a countryhaving its major consumers in high and medium income, as the poverty level is declining the majorgroup is turning into medium income group with some purchasing ability. From onwards SAMSUNG began to expand into other industries such as financial, media,chemicals and ship building throughout the s.
They soldbusinesses to relieve debt and cut employees down lowering personnel by 50, But thanks to theelectronic industry they managed to curb this and continue to grow. Then they developed smart phones and a phone combined mp3player towards the end of the 20th century.
Making video, camera phones at a speed to keep up with consumer demand. Employing approximately , people in offices in 56 countries. Itchanged its logo and that of the group. The logo was shaped elliptical representing a moving world - symbolizingadvancement and change. While it is the largest mobile handset brand in India, it leads in the smartphone segment in India. SAMSUNG India has won several awards and recognitions for both its corporate initiatives as wellas its product innovations in audio visual, home appliance, IT and telecom product categories.
Apart from development of innovative technology, SAMSUNG places great importance on acting asa responsible corporate citizen in the communities where it operates.
Its CSR programs respond tothe social and environmental needs and seek to give back to communities that support the company. Each program under the Hope Project uniquely addresses the needs ofindividual communities while emphasizing on innovations for development of the communityincluding education, technology, engineering and IT technical training.
Ranjit yadav. Every day, our people bring this philosophy to life. Our leaders search for the brightest talent fromaround the world, and give them the resources they need to be the best at what they do.
The result isthat all of our products—from memory chips that help businesses store vital knowledge to mobilephones that connect people across continents— have the power to enrich lives.
PeopleQuite simply, a company is its people. ExcellenceEverything we do at SAMSUNG is driven by an unyielding passion for excellence—and anunfaltering commitment to develop the best products and services on the market. As we have done for 70 years, we set our sights on the future, anticipating market needsand demands so we can steer our company toward long-term success.
IntegrityOperating in an ethical way is the foundation of our business. Everything we do is guided by a moralcompass that ensures fairness, respect for all stakeholders and complete transparency. Co-prosperityA business cannot be successful unless it creates prosperity and opportunity for others.
SAMSUNGis dedicated to being a socially and environmentally responsible corporate citizen in everycommunity where we operate around the globe. As we build on our previous accomplishments, we lookforward to exploring new territories, including health, medicine, and biotechnology.
Commencement of production at refrigerator facility in Noida. Shivraj Patil, Union Home Minister. Attained No. Sample Size - The sample size was 30 respondents taken. Questionnaire would be: - It would be maximum 14 questions. In some area secondary data may also be taken into consideration. Thisnumbers show that most of the respondents are young. This numbers show that most of the respondents are young and college students. These numbers show that Samsung mobile are in the hands of most of the consumers.
Which mobile phone you are using? Nokia 6. These numbers show that Samsung mobile are very famous inconsumers. How long you are using the current mobile phone? And TV Advertisement 3. Economical 6. The company is maintaining very good relationship with its suppliers. The company is also maintaining with laborers. The production processes and procedures of inventory management are consistent with industrial standards. SAMSUNG took advantage of the growing economy of Asian market by setting up manufacturing plant in India there by reducing logistics and supply chain costs.
Marketing management needs improvement in all the facts of marketing. HRM also needs improvement in all the facts of human resources management. The demand for LCD panels is expected to decline in the future. Still Nokia is considered to be the most preferred product in India in terms of ease of use, reliability and resale value.
Chinese products focus on economies of scale and dump into Indian market for lesser cost. This results in reduction of sales. It is having constant policy given by the government.
This will result enhance brand awareness and increase the sales. This will improve the market share in rural market. The Indian youth population is growing and mobile phone sales are expected to increase due to lesser call rates. Its financial position is strong and there is a scope of entering into unrelated diversificationTHREATS The legislation has been passed frequently related to industry.
Technological transformation takes place in the industry was very high. Regulatory issues and safeguarding of property rights was main threats in legislations.
SAMSUNG has wide variety of product lines; failure of one product line will have impact on the other and will result in brand dilution. The competitors like Nokia are focused focussed only in one segment. Since India is a potential market, entry of foreign players is likely high.
Foreign players likeHaier have already started gaining market share in India in home appliances. Threats from Chinese products. Retail Chains like Bigbazaar sell consumer electronics and home appliance in lowcost strategy which is procured in bulks from foreign market.
Reposition of its products. SAMSUNG realized that low price isjust a major means to compete in the lower-market whereas in upscale market technology and brandare competitive means.